LEGOLAND Florida Resort is getting into the business of virtual reality with a planned update to the theme park's "Project X" roller coaster.
"The Great LEGO Race" will transform the roller coaster into an "exciting, high-octane experience that puts kids in the driver's seats" as riders race against LEGO characters, according to a press release from Merlin Entertainments Group, the company that owns the theme park.
The update will first be released at the LEGOLAND Malaysia Resort later this year and then added to the Winter Haven location and Germany's LEGOLAND Deutschland Resort next year.
According to Merlin leaders, racers compete against Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain as they race with brick-built vehicles like a rocket-powered surfboard and a scooter fueled by espresso. (No, really. That's what the press release says.)
Riders will wear VR headset and will be able to look all around to experience an environment where everything is made of LEGO bricks. Bluetooth technology will be used on the ride to sync the virtual visuals with the roller coaster's twists and turns.
Additionally, the roller coaster's physical queue will get an update as it will be transformed with the sounds of roaring engines playing overhead, according to Merlin. The queue will look like a pre-race space where "pit crews for each of the five LEGO racers are preparing for competition, plus interactive, hands-on elements to entertain waiting riders."
“The Great LEGO Race was inspired by the way kids play with LEGO toys at home,” said Candy Holland, senior creative director for Merlin Magic Making, which designs and develops attractions for Merlin sites around the world. “It’s a unique LEGO adventure that lets kids enter an epic imaginary world made entirely from LEGO bricks, featuring a host of different themes and fun LEGO characters, all mixed up together.”
The update is intended for children ages 6 and up. Riders have the choice to opt-out of the VR and just experience Project X as it currently exist today, said Merlin leaders.
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