Don't expect Mickey Mouse to be dunking on Aaron Gordon anytime soon, but the mouse does have a new relationship with the Orlando Magic starter.
In a deal announced today, Disney will have its logo on the Magic players' jerseys beginning next season. The partnership is part of the NBA’s three-year trial period that allows uniform sponsorship partners.
As part of the arrangement, Disney will add a special seating and hospitality area at the Amway Center (the home arena for the Magic) for annual passholder upgrades during select Orlando Magic games.
Magic fans will also now be able to purchase or renew Walt Disney World annual passes at the Amway Center. And of course there's incentive to do so. Anyone who does will receive one of the new Orlando Magic jersey with the Disney logo on them.
“At Walt Disney World Resort, we naturally believe in all things magic and are happy to support our hometown team,” said George A. Kalogridis, president of Walt Disney World Resort, on the Disney Parks Blog. “This long-term relationship symbolizes our shared focus of solidifying Orlando as a world class city for sports.”
The inside scoop of Orlando news from the folks living it everyday.